With more than 1100 million active users (March 2013), Facebook is indisputably one of the very best ways for businesses to connect with their target audience. Facebook is now almost ubiquitous amongst Internet users. Most online populations have an account and so it is not surprising that our clients frequently ask us for Facebook application development.
More than 1100 million users on Facebook (March 31, 2013)
The average user spends 55 minutes on Facebook every day
Facebook is available in 70 different languages.
Your fan page can get indexed in Google. While most parts of Facebook is login protected against search engine spiders, fan pages are not. So if your Facebook fan page has keywords that match, there is a high probability that your Facebook fan page may turn up in search engine results. Since it is indexed by search engines, people can look at your entire fan page even if they are not members of Facebook. They will be asked to sign up when they want to become a fan.
Your fan page contains a link to your blog or site and so you get a free link from one of the highest ranked websites in the world. You really cannot ask for more! Of course, the catch is that you cannot use an anchor text in your link – but that does not matter.
Facebook does not limit the number of users who can become a part of your fan base. Personal profiles, however, do have a limit of 5000 friends. For genuine profiles, 5000 is more than enough but if you are violating the Facebook TOS to promote your blog/business using a personal profile, then you may run over the limit. This is why you should use a Facebook fan page to promote your business.
It is quite simple to promote your Facebook fan page, blog or website using a Facebook widget. You won’t have to go out of your way to tell everyone to join your fan page.
Facebook has a feature called Insights that allows you to track your fan base demographics by gender, age, location and even language. You can also track comments that have received the most interaction. This allows you to continue to provide content that will engage your target audience.
It is a known fact that response rates to videos are much higher compared to texts. The use of videos on your fan page will improve the quality of your fans’ experience and so keep them coming back.
Facebook allows the end user to upload videos, photos and audio files for FREE. Essentially this means that you do not have to worry about your web host charging you for more bandwidth if your video goes viral and gets 700,000 views in a month.
You can use Facebook Events to advertise happenings within your business to your fan base to gain more exposure.
Our experienced Facebook developers cover the following services using the Facebook platform: